226ERS, new nutritional sponsor of Zurich Rock 'n' Roll Running Series Madrid

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226ERS, new nutritional sponsor of Zurich Rock 'n' Roll Running Series Madrid

The Spanish brand will provide fuel for runners over the next 3 years.
Participants will enjoy a variety of gels to meet different energy needs.
With 5 months left until the event, the number of registered participants is much higher than the previous year.

Spanish brand 226ERS, a significant reference for endurance runners, becomes the new nutritional sponsor of Zurich Rock ‘n’ Roll Running Series Madrid. Less than five months before the event, registered participants for the three distances, surpassing last year’s figures by far, already know which gels they will take during the race on April 28. This allows them to incorporate the same products into their training plans that they will have in the competition.

An agreement for next 3 years

The contract between Zurich Rock ‘n’ Roll Running Series Madrid and 226ERS stipulates that the next 3 editions of the race will feature products from the brand born in Alcoy so that each runner has the necessary products to conquer their dreams. For 2024, it is envisaged that marathon and half marathon participants will enjoy a variety of gels to meet different energy needs, with carbohydrates in the form of maltodextrin and fructose or cyclodextrin.

According to Pedro Rumbao, CEO of Zurich Rock ‘n’ Roll Running Series Madrid, ‘It is an honor to have a Spanish brand of the caliber of 226ERS. Nutrition during the race is a fundamental aspect for the success of the event, and we are confident that participants will appreciate the quality of the products that, thanks to 226ERS, we will make available to them.’ Jesus Sánchez, CEO and founder of 226ERS, stated, ‘Having an internationally renowned running event like Zurich Rock ‘n’ Roll Running Series Madrid trust and bet on 226ERS is a pride and an honor. This gives us the opportunity to offer runners a variety of energy gels with which we hope they can successfully meet the demands of this competition.’

Registration pace remains much higher than 2023 edition

After first 6 months of registrations, the number of confirmed participants for the three distances of Zurich Rock ‘n’ Roll Running Series Madrid is advancing at a much faster pace than last edition . Half marathon is already in the third price tier, and if the current trend continues, it is very likely that all three distances will sell out before April.

To be part of the big running celebration on April 28, you just need to visit official website of Zurich Rock ‘n Roll Running Series Madrid: https://rocknrollmadridrun.com