Xiaomi Becomes the Official Sponsor of Spain's Largest Race.
• The prestigious tech brand will be responsible for capturing the emotions of over 45,000 participants in the Zurich Rock ‘n’ Roll Running Series Madrid.
• “We want to show how our devices connect and transform people’s daily lives, accompanying them in their favorite activities and helping them bring out the best in themselves,” says Nelly de Navia, Head of Marketing at Xiaomi Iberia.
• Xiaomi aims to demonstrate how its complete AIoT ecosystem can enhance the experience of runners and support their training.
• This is Xiaomi’s first time sponsoring a marathon in Europe, reinforcing its commitment to sports and technology.
Xiaomi, a global leader in technology, announces its participation as the Official Sponsor of the Zurich Rock ‘n’ Roll Running Series Madrid, Spain’s largest and most iconic race. With this partnership, Xiaomi strengthens its commitment to connecting technology and sport, providing runners with tools to help them reach their full potential.
This is the first time the tech brand has sponsored a marathon in Europe, marking a milestone in its strategy for 2025. The event will bring together over 45,000 participants who will run through some of Madrid’s most iconic landmarks, cementing itself as one of the most anticipated sports events of the year.
Technology that Captures Emotions
In this edition, Xiaomi will play a key role. The brand will be responsible for capturing the emotions of participants through its innovative smartphone devices. With Xiaomi’s advanced cameras, equipped with the latest Leica lenses, the most exciting and unique moments will be immortalized with unmatched quality. These cameras stand out not only for their precision and resolution but also for their ability to reflect the passion and motivation of the runners at every step of the race.
“In our 2025 strategy, we continue conquering new territories and demonstrating how our devices help people achieve their goals. We want this partnership to showcase how Xiaomi technology can connect the pacers with their dreams, supporting them in every training session and race with precise measurements and smart solutions for everyday life,” highlights Nelly de Navia, Head of Marketing at Xiaomi Iberia.
Much More Than Just Phones
Xiaomi is much more than a smartphone brand. Its broad tech ecosystem includes smartwatches, smart bands, earbuds, and other smart products designed to improve daily life. These devices not only offer practical tools for athletes and sports enthusiasts but also enhance their performance and make their routines easier.
A Memorable Event
The Zurich Rock ‘n’ Roll Running Series Madrid will be the most tech-savvy and sustainable edition to date. Xiaomi will accompany the official pacers, who will use Xiaomi smartwatches to set the proper pace, and will also be responsible for capturing every unforgettable moment, showing how technology can be the best ally in sports. Through this collaboration, Xiaomi takes another step in its mission to connect people through innovation and technology.
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